People First - Build a Team that Lets You Thrive, Dental Marketing in 2026 - What Works Now (Traditional vs Digital, and the Truth in the Middle) and Operations & Transitions - Run it Better Today, Position it Better for Tomorrow
About this Seminar
People First — Build a Team That Lets You Thrive
Brief description: Most practices don’t have an “HR problem” - they have a system problem. This segment covers how to consistently attract the right candidates, run an interview process that actually predicts performance, onboard in a way that reduces churn, and create clear expectations so your culture isn’t dependent on a few “hero” team members.
Attendees will leave with practical frameworks for hiring, performance management, accountability, and retention - so the clinic can scale without burning out the owner or the team.
What you’ll walk away with: a simple hiring funnel, interview scorecard approach, onboarding structure, and a “team operating system” mindset.
Dental Marketing in 2026 — What Works Now (Traditional vs Digital, and the Truth in the Middle)
Brief description: Marketing isn’t about “doing more”, it’s about doing what converts and what builds long-term trust in your community. This segment breaks down what’s actually working for dental clinics in 2026, including the evolving role of Google, reviews, local search, paid ads, social media, referrals, and community-based traditional marketing. We’ll compare traditional vs digital through the lens of ROI, patient quality, team capacity, and chair-time profitability - plus how to avoid wasting money on strategies that look busy but don’t build a healthier schedule.
What you’ll walk away with: a practical marketing scorecard, a “stop/start/continue” list for common tactics, and a simple plan to align marketing with production goals and staffing capacity.
Operations & Transitions — Run It Better Today, Position It Better for Tomorrow
Brief description: Whether you plan to sell in 2 years or 12, the same truth applies: strong operations create both better lifestyle and stronger valuation. This segment demystifies what drives clinic value (beyond revenue), how operational maturity impacts buyer interest, and when it makes sense to sell vs hold. We’ll cover the operational levers that increase profitability and reduce risk—like metrics, scheduling systems, capacity management, hygiene optimization, leadership structure, and documentation - so owners can improve the clinic now while building future optionality.
What you’ll walk away with: a “value drivers” checklist, the concept of transition readiness, and an operational improvement roadmap that’s realistic for busy clinics.
Presenters
Alex Zlatin
Savannah Koran
About Alex Zlatin
As CEO, Alex Zlatin helps struggling dental professionals take control of their practices and reach the next level of success with responsible leadership strategies. Leveraging over 15 years of management and consulting experience, he empowers organizations to become more productive and profitable based on the belief that successful businesses establish a genuine connection with employees, patients, and vendors. Alex volunteers his time and expertise with various professional organizations, has launched the Dental Office Managers Association of Canada and is the author of Responsible Dental Ownership: Balancing ethics and business through purpose available on Amazon.
About Savannah Koran
Savannah began her dental journey over 20 years ago, bringing experience across both clinical and operational roles and a strong understanding of what it takes to build high-performing dental teams. She previously served as Director of Operations for Mint Ops’ Recruitment division, supporting clinics through the hiring process and helping build the structure behind successful placements. Today, Savannah continues to support dental practices through operational consulting, helping clinics improve performance, increase efficiency, and build long-term practice value. In her role as Chief of Staff, she also leads Mint Ops’ HR function, improving alignment across teams and creating structure and consistency through clear internal processes, expectations, and documentation.
